Connecticut Small Business Development Center Recognizes Denise Whitford as 2022 ASBDC State Star


East Hartford, CT, July 21, 2022 – As the Business Advisors and staff of the Connecticut Small Business Development Center (CTSBDC) continue to address the needs of existing and new small businesses in the state, the staff has chosen one colleague as a standout contributor to the program. This recognition comes as CTSBDC advisors address requests for assistance significantly higher than pre-pandemic levels of requests. With the entire team working diligently to assist on needs such as financing, marketing, business strategy refinement, and starting a business, Denise Whitford was named State Star for 2022.

CTSBDC is one of 63 Small Business Development Centers operating in all 50 states and US territories. These Centers employ more than 1,500 advisors and serve tens of thousands of businesses every year. America’s SBDC, the national association that represents these vital centers, hosts the State Star Recognition each year so every SBDC may recognize the hard work and commitment of their staff. The State Star is an exemplary performer with demonstrated economic impact, has been a significant contributor to the SBDC program, and demonstrates a strong commitment to small business.

Denise has earned a reputation as a seasoned Business Advisor, where she brings nearly 35 years of professional economic development and financial services experience. Denise works with entrepreneurs and small business owners primarily in the Hartford region and at the US Department of Commerce in Middletown. With more than two decades of experience in bank operations, lending, sales, and service management, Denise shares her knowledge and extensive business acumen to help her clients build the best chance of enduring growth and profitability.

“Denise always gives 100% to help our clients and other advisors. Denise’s wealth of knowledge, which spans from financing the entire balance sheet to having deep connections with the regional economic development directors throughout the state and to being our true export expert”, said one colleague when nominating Denise for this honor. “She is always generous with her time and shares her expertise and contacts graciously which has the impact of raising the bar for the entire advising team.”

Denise serves on the Governance Counsel for the National Association of Small Business International Trade Educators (NASBITE) and the Trade Promotion Coordinating Committee (TPCC), and the International Trade Interest Committee with ASBDC – showing a strong commitment to the profession and expertise to grow small businesses in the US and Abroad.

Since October 1, 2021, CTSBDC has served 2,934 business owners and entrepreneurs, supported 19,084 jobs, and assisted businesses in applying for loans, grants, and equity investments totaling $73.2 million. It also supported the launch of 177 new businesses in Connecticut.

About the Connecticut Small Business Development Center

The Connecticut Small Business Development Center (CTSBDC) provides business advising to small business owners and entrepreneurs to start, grow, and thrive in Connecticut. Our professional staff of 15 Business Advisors offers no-cost confidential and expert business advising to small business owners and entrepreneurs to overcome challenges and reach their goals.

From the entrepreneur looking for business plan assistance to the experienced business owner looking to pivot their business, CTSBDC Business Advisors have the expertise you can count on.

Our business advising includes not only an assessment of your business plan but access to resources to grow your business: Tools such as geographic-based demographics, consumer spending data, market research, financial projections, industry reports, and more. Through our connections with various traditional and non-traditional lending institutions, we help business owners get access to capital when it is needed most.

CTSBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration, the Connecticut Department of Economic and Community Development, and the University of Connecticut School of Business.

For more information about CTSBDC, visit or call 877-723-2828.