Our online courses are created with entrepreneurs and small business owners in mind. They are designed to be interactive and action-oriented and are presented by experienced advisors on a wide breadth of topics relevant to various stages of business from idea, to launch, growth, expansion, and exit.
When you click on a course you are interested in, you will be taken to a registration page. If you are an existing client, simply use the login box on the top right corner to access the course using your existing credentials. If you have not worked with us before, you will be taken through a simple form to sign-up.
STARTING A NEW BUSINESS
Welcome to our course on Starting a New Business. This course is designed for new entrepreneurs with an idea for a business that needs some refining, some research, and/or simply writing some thoughts down to organize them in preparation for launching a new business.
By the end of the course, you will:
- Evaluate your readiness,
- Explore choices to start a business,
- Learn how to validate your idea from a market and financial perspective,
- Know the right steps, in the right order, to help you launch, and
- Benefit from 4 downloadable resources and 9 important links designed to support you in the start-up process.
The course is ideal for new entrepreneurs seeking to start a new business, or launch a new product or service.
This course consists of a single video. To participate in this course, you need to follow the course video, download the provided materials, access relevant links shared with you, and take the time to work on the recommended steps.
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WRITING A BUSINESS PLAN
Welcome to our course on Writing a Business Plan. This course is designed for new or existing entrepreneurs seeking practical but detailed advice on how to write a business plan.
By the end of the course, you will:
- Understand what is a Business Plan and its purpose,
- Learn about the components of the business plan,
- Learn practical skills on how to write each main component of a Business Plan including the Executive Summary, Business Description, Industry Analysis, Marketing, Operations, Organization, and Financial Plan, and
- Benefit from 11 downloadable resources including a lender-ready business plan template to help you write your business plan.
The course is ideal for new or existing entrepreneurs who want to write a business plan to start a new business, launch a new product or service, or grow an existing business. We encourage all business owners to have a plan, and you will also find it a requirement for many opportunities if you seek funding.
To participate in this course, you need to follow the course videos, download the provided materials, access relevant links shared with you, and take the time to work on each section.
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LEAN CANVAS - LIGHTENING SERIES
Welcome to our course on Lean Canvas. The Lean Canvas is a one-page business model tool derived from the Business Model Canvas and designed specifically to support startups. It is organized into nine blocks that help you think through and describe briefly various areas of your business idea.
By the end of the course, you will:
- Understand what is a Lean Canvas,
- How to Use the Lean Canvas for Customer Discovery,
- Filling a Lean Canvas Step-by-Step, and
- Using the Lean Canvas as a Launching Point for a Business Plan.
The course is ideal for new entrepreneurs who want to find a simple, quick and effective method to test their ideas, and discover their customer base.
To participate in this course, you need to follow the course video, download the provided canvas, and take the time to work on each section.
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MARKETING BASICS - WHAT IS MARKETING?
Welcome to the first module on our Marketing Basics course: What Is Marketing? In under 30 minutes, this introductory module will cover important concepts that will support you in developing the initial outline of a marketing strategy.
By the end of the course, you will:
- Understand what marketing is really about and how to better connect with what your customers want,
- Learn about Value & Satisfaction from your customers' perspective,
- Get the basics of Segmentation, Targeting, Positioning and evaluating your Competitors, and
- Dig deeper into the 4Ps of marketing to apply them to your business.
The course is ideal for both existing and new entrepreneurs who want review foundational elements of marketing to either create a the outline of a marketing plan or as a refresher for updating an existing plan.
To participate in this course, you need to follow the course video, download the provided worksheets, and take the time to work on each section.
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MARKETING BASICS - MARKET RESEARCH
Welcome to the second module on our Marketing Basics course: Market Research. In about 35 minutes, this interactive module will not only explain to you common and inexpensive methods for entrepreneurs and small business owners to carry out research, but it will also provide you with interactive scenarios and worksheets.
By the end of the course, you will:
- Understand market research and how to learn directly from your customers what they want or need,
- Learn about Primary Research and tools you can use,
- Know how to best make use of Secondary Research, and
- Figure out how to apply all this newly gained info to strengthen your business
The course is ideal for both existing and new entrepreneurs who want better understand market research and what they can do with low or minimal resources to better connect with and grow their customer base.
To participate in this course, you need to follow the course video, download the provided worksheets, and take the time to work on each section.
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More coming soon! In the meantime, check our On-Demand Webinars section for additional content on a wide variety of topics.