When Susan White was presented the opportunity to purchase Atlas Stamping & Manufacturing Corp, she recognized both the opportunities she would have and assistance she may need. Working with Denise Whitford at Connecticut Small Business Development Center (CTSBDC), Susan has been able to successfully create a growth plan for Atlas.
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Atlas Stamping and Manufacturing and CTSBDC: A Success Story
When she was looking to purchase the business in 2020, Susan worked Denise to understand what financial opportunities were available. Together, they were able to restructure the company’s assets and come up with a marketing and operational plan that would allow the business to grow. Denise helped Atlas position themselves as a center of excellence for their industry and solidify their growth strategy.
“SBDC has changed this company,” stated Susan. “Connecticut is home to many manufacturers who can benefit from the skills and expertise provided by the advisors at the Connecticut Small Business Development Center.”
CTSBDC helped Atlas with strategic planning and assistance which led to new product lines, refined skills, increased sales and marketing, additional team members, the purchase of more advanced equipment, and the overall expansion of their manufacturing capabilities. Denise met with Susan regularly to help her identify and consider new opportunities for growth in both international and domestic markets.
“Susan is always thinking of new and innovative ways to grow her business and team in both domestic and international markets, shared Denise. “She brings years of experience running small to mid-sized businesses and has focused on increasing efficiencies, production, and throughput for Atlas and its customers. It's been an exciting and rewarding journey collaborating with Susan to plan and execute Atlas's strategic goals. She and her team have made Atlas a true rising star in the manufacturing world.”
Going forward, the future is bright for Atlas Stamping and Manufacturing. They are entering new markets and expanding their reach in the aerospace industry. Operating a woman-owned manufacturing business in a male-dominated industry has brought its challenges but together with CTSBDC, Atlas Stamping is positioning themselves for continued success.
Learn more about Atlas Stamping and Manufacturing