No-cost
Online
March 12, 10 a.m.
If your brand is growing, your trademark strategy should grow with it. This session moves past introductory concepts to look at the broader toolkit—word marks, design marks, slogans/taglines, trade dress, and other non-traditional marks—plus how to think about coverage as you expand products, services, or markets.
Join us in partnership with the United States Patent and Trademark Office to learn more about how different marks function, what they can protect, and how to evaluate coverage as your business evolves.
Prefer to start from square one? Watch our recorded overview of Patents & Trademarks webinar first, covering the basics, then join this workshop for the next level.