When you think of business assets, things like cash, inventory, and equipment probably come to mind. But there’s another category of assets that can be just as valuable—your intellectual property(IP). From trade secrets to proprietary processes, these intangible assets can give your business a powerful competitive edge and they must be protected. In this webinar, you’ll learn how to protect the intellectual property that sets your business apart with a focus on how patents and trademarks can protect your IP.
On Sept. 10 at 12 p.m., join CTSBDC advisor Valeria G. Bisceglia and Wesley Whitmyer, managing member of the Whitmyer IP law group where he counsels clients in complex international disputes involving IP, technology and trade for a free webinar: “Patents and Trademarks: Protecting Intellectual Assets.” Learn about the importance of patents and trademarks, including:
- What is a patent?
- What kinds of intellectual property can you patent?
- What is a trademark?
- What can you trademark in your business?
- What resources are available to help with understanding your intellectual property?
- How can the U.S. Patent and Trademark Office (USPTO) help?