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Preparing a Marketing Plan & Growing a Business

Ava-Marie Sealy,

AVA Party Design

December 16, 2020 - Bethel, CT

Ava-Marie Sealy began working with the Connecticut Small Business Development Center to help secure the future of her business. The idea of starting a party decor business was suggested to Ava by her best friend and from there, Ava’s business took off. However when it came to financial planning and industry research, Ava realized she could benefit from the help of the experts at CTSBDC.

business start

Business start


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CTSBDC & AVA Party Designs: A Success Story

Owner: Ava-Marie Sealy

Business Start Date: August 15, 2015

What Does Your Business Do?

I use balloons as a medium to create amazing, breath-taking party decor experience.

What Inspired You to Start Your Business?

I discovered my passion for balloon artistry while planning my best friend's baby shower. It was during this time that I realized how much I enjoyed it!

Before Coming to the CTSBDC, What Were Your Primary Challenges and/or Needs?

I needed help with my business plan, executing some market research, and resource support.

How Has the CTSBDC Helped You Overcome Your Challenges?

My advisor, Nelson Merchan, helped me with market research I used to help me define the future of my business.

What Have You Learned/Changed Since Working with the CTSBDC?

I learned how to write and follow through on a business plan

How is Your Business Doing Now? What Does Your Future Look Like?

Business is great!! I see a lot of growth in my future with thousands of satisfied clients and amazing parties in my future.

What Was It Like Working With Your Advisor?

My experience working with Nelson has been amazing. He's helped me in more ways than I can possibly thank him for - from embarking on research and development activities, to improving operations. He has helped me define a path and offers hands-on practical help, advice and support in specific business areas that will help make a difference to business success.

What Words of Advice Would You Give to Small Businesses Looking to Work with CTSBDC?

DO IT! I did and it changed the way I run my business.

"Ava has a clear vision how she wants to run her business and where she wants to go. She thrives for perfection and delivers her customers and their guests with amazing experiences. It is refreshing to work with Ava. She does not take short-cuts. She is a hard worker and is very smart." - Nelson Merchan, CTSBDC Business Advisor

Learn more about AVA Party Design: